Your Post-40 Skin: How to Love and Look After It

Brought to you by Olay
Smart skincare habits in your 40s are essential for keeping your complexion youthful, happy and ageless - and the tips below will help you do exactly that. It's not about fighting the passage of time, but embracing it with grace and poise so you can continue to look and feel as good as ever…

1. Cleanse with care

Opt for a gentle cleanser that's also packed with anti-ageing nutrients so you're feeding your complexion as opposed to depleting it of goodness (as some harsh cleansers can do). Use it morning and night to remove make-up before bed and prime your skin for other products in the morning. A good option if you like a deeper clean is Olay White Radiance Brightening Foaming Cleanser - it helps to promote renewal of the skin's surface while hydrating and soothing the complexion thanks to powerhouse ingredients like vitamin B5. If your face is on the dry or sensitive side, opt for a hydrating cleanser like Olay Regenerist Revitalising Cream Cleanser - it contains oxygenated dermabeads that cleanses gently and promotes skin renegeration.

Incorporate the miracle workers

If you don't use a serum yet, your 40s are the time to start. They contain effective skin-boosting ingredients in a much more concentrated and absorbable formula, so you'll really see a difference in your complexion. Use a daytime serum, such as Olay Total Effects 7 in 1 Anti-ageing Serum  which contains a concentrated amino-peptide complex for firmer-looking skin. For more skincare advice, be sure to read about the five skincare habits you need to ditch - today!

3.  Adjust your make-up

You may be tempted to increase the amount of make-up you use to cover up any recent changes in your complexion, but caked on or powdery foundation is actually less flattering as it settles into fine lines and wrinkles, making them more noticeable. Your aim for make-up now should be to increase hydration and create a natural glow - use a tinted moisturizer to even out your skin tone while adding a dewy radiance. And always choose one with a sunscreen of at least SPF15 to protect your skin from future sun or environmental damage.

 4.  Brighten up your look

Rather than focusing on heavy eye make-up, opt for a flattering pop of blush or bronzer on the apples of your cheeks and sides of your forehead to breathe life into your look. Beat dark shadows with a yellow-toned under-eye concealer, which tackles grey or purple shadows to brighten your eyes. And keep your eyebrows groomed and shaped - this will help lift your whole face, making you look and feel more awake.

5.  Focus on fats

Eating a healthy diet helps to make skin glow and look its radiant best. This means avoiding unhealthy trans fats that cause your skin to look dull - found in baked goods and fried and processed foods - and increasing your intake of healthy fats to keep skin supple and reduce inflammation and blemishes. Make sure you add foods rich in omega-3 fatty acids, like flaxseed, walnuts, salmon, avocado and dark green leafy vegetables to your daily menu.

Got any other tips on how to achieve amazing skin? Share them with us! Be sure to also discover savings for Olay products by shopping here:


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