With so many promises, confusing jargon and shelf upon shelf of products, it can be hard to know what your skin needs. Don't worry, we've got it covered!
Harsh soaps and cleansers can strip your skin of natural oils. Try a gentle cleanser that removes make-up, dirt and oil without drying out skin.
Don't skip serum!
More concentrated than moisturizer, the ingredients sink in deeper and have more impact.
Use SPF year round'Broad spectrum' protects against both UVA and UVB rays. Apply Olay Regenerist with SPF 30 every morning.
Pollution, sun and stress can dry out skin, so calm it with Olay Anti-Wrinkle Instant Hydration Day Cream, which contains antioxidants.
Remember your neck!
The skin is thinner and has fewer oil glands than your face so needs special care. Use a rich, neck-specific cream and massage upwards.
Nourish all night
Skin renews itself while you sleep. Plumping peptides, anti-ageing retinol and toxin-beating antioxidants will help you wake up with refreshed, dewy looking skin.
Use an eye cream
The skin around your eyes is delicate, so it's the first to wrinkle. Use a lightweight gel with SPF in the day, and an anti-ageing cream at night.
Exfoliate twice a week
It's important to regularly remove any build-up of dead skin cells as this can make your skin look dull.
Apply a weekly mask
Amino acids will brighten; vitamins A, C and E, anti-oxidant green tea and hyaluronic acid will plump, bee venom is great for tightening, while peptides hydrate and firm.
Retinol fades age spots and scarring. Often in 'brightening' products
Vitamin C Research shows that it's 20 times more beneficial when applied to the skin, rather than ingested through diet. Plus, it helps you to produce collagen. Also, known as L-ascorbic acid, it protects against the harsh effects of UV rays, pollution and a bad diet, lightens dark spots, brightens skin, reduces inflammation and promotes line-free skin.
Hyaluronic acid helps your skin to draw in moisture, making it look plump, wrinkle-free and youthful. It can hold up to 1,000 times its weight in water.
Collagen keeps skin looking plump, minimises lines, and fades pigmentation. Peptides tell your skin to make collagen.
Alpha Hydroxy Acids are natural exfoliators that gently dissolve dead skin cells to reveal youthful, fresh skin.
Coenzyme Q10 Most women over 30 no longer produce enough CoQ10 naturally, so creams help replace it. Creates firm, flexible skin and healthy radiance.